making your ad spend achieve more
Dot Digital
We take care of your digital advertising campaigns, so that you can focus on what you do best – running your business.
Working with a digital advertising specialist allows you to have peace of mind that your ad spend is being utilised effectively, and that it’s performing hard to deliver the results your business needs to grow.
Hi, my name’s Carrie. I’m a digital marketer who specialises in Facebook (META) and Google Ads, organic social media strategy and management, and email marketing campaigns.
Early on in my career, I fell in love with the Pak’n’Save stickman adverts on TV. They inspired me to want to become a creative in advertising. I dreamed that one day I would work at the same agency that stickman was born (FCB).
When a Media Assistant role became available at FCB, I jumped at the opportunity to get a foot in the door at my favourite ad agency. Although it wasn’t the creative department, I was getting closer to my end goal.
why trust Dot Digital with your ad spend
What We Do
As a business owner, you’re an expert in what you do. But whether your calling has led you to start a plumbing business, a mechanic business, an e-commerce business or a floristry business, it’s not easy to master every aspect of running a successful operation all on your own.
Marketing, particularly running digital advertising campaigns, can be a time consuming skill to learn, and one that can easily consume a lot of budget if mistakes are made – especially if you’re not up to speed with the latest updates across the digital advertising landscape.
While it’s entirely possible to run your own digital advertising campaigns (let me teach you how), it takes time to learn the fundamental skills, plus experience to know what will work best, to achieve specific business goals.
Working with a digital advertising specialist allows you to have peace of mind that your ad spend is being utilised effectively, and that it’s performing hard to deliver the results your business needs to grow.
If you’re already running digital ad campaigns and have received mixed results, you’ve been doing well and want to scale, or if you’re just getting started and need support to get up and running, I’m here to help.
Here’s what you can expect from working with a digital advertising expert:
- I’m constantly learning about the latest updates on Google and other channels so you don’t have to. I focus on making your digital advertising campaigns perform so you can do what you do best.
- I geek out on data, so my recommendations are based on analytical insight not guesswork. Team those insights with my years of experience in the digital marketing space and you’ve got a winning combination.
- I’m regularly reviewing the performance of your accounts, making tweaks and changes as needed to ensure we hit your business goals.
Let me use my expertise to help bring your business front and centre to your ideal customers.
turns out I’m a data nerd,
Who Knew?
I was knee-deep in researching media trends, booking media and analysing campaigns. Having a background in photography and copywriting, I’d always thought of myself as the creative type, but the more experience I gained in the agency, the more I discovered that I actually preferred the data side of ad life! I was intrigued to learn and understand how we consume media and its effect on the buyers’ journey.
And now, I’ve turned my passion and curiosity into a service that can help other small business owners excel at what they’re passionate about.
I like to spend my days deep diving into client ad accounts, analysing audiences and ad spend performance to find the best people who are likely to convert.
For your business this means: the best data insights + the right audiences = outstanding results.
I know what it’s like to run a small business and juggle daily life; when I’m not in front of my computer, I’m winging my way through parenthood raising my two young kids with my husband.
So, if you’re ready to lighten your small business work load and get your product or service in front of the right people online, let’s talk!
Book a call to discuss your digital advertising goals.
